Cristian Ilie
Product Designer (UX/CRO) — E-commerce & SaaS Growth
Designing data-driven user experiences that improve conversion, funnels and business performance.
Conversion-Focused E-commerce Product (Real Business Case)
End-to-end UX, CRO & landing page optimization for a live e-commerce product
About Me
Passionate designer creating meaningful digital experiences
Hi, I'm Cristian Ilie
Product Designer with a strong focus on conversion optimization, growth and performance-driven UX.
I specialize in designing and optimizing e-commerce and SaaS experiences where design decisions are guided by data, experimentation and business goals — not just visuals.
My experience includes CRO-focused landing pages, funnel and checkout optimization, ad-to-landing alignment and creating reusable design systems for consistent and efficient product development, delivering measurable improvements in conversion and revenue through close collaboration with product, marketing and engineering teams.
4+
Years Experience
10+
Happy Clients
15+
Projects Completed
100%
Client Satisfaction
Skills & Expertise
UX/UI Design
Product Design
Figma & Framer
Mobile App Design
Landing Pages
E-commerce
Prototyping
User Research
Featured Work
A collection of projects showcasing design solutions that drive results
Ad Campaign Performance
Real business case with conversion-optimized landing pages and ad campaigns
Campaign Results
Real metrics from high-performing campaigns
High ROAS
Exceptional return on ad spend
Sales Driven
Optimized for conversions
Creative
Engaging product videos
Case Studies
In-depth project presentations and video walkthroughs
Interactive Prototypes
Clickable Figma prototypes with complete user flows
YouTube Projects
Video presentations and design walkthroughs
12+
Featured Projects
10+
Happy Clients
4+
Years Experience
Client Testimonials
What clients say about working with me
Bitanu V.
Quality Assurance
"Cristian is a very good designer. He is very professional and always delivers on time. I highly recommend him for any design work."
Zamfir M.
Senior Java & Team Leader
"Excellent work! Cristian understood our requirements perfectly and delivered a stunning design that exceeded our expectations."
Posoceanu M.
Manager
"Working with Cristian was a pleasure. His attention to detail and creative approach resulted in a beautiful, user-friendly app design."
100%
Client Satisfaction
On Time
Project Delivery
Unlimited
Revisions
Let's Work Together
Have a project in mind? Let's create something amazing together
Send Me a Message
Location
Based in Bucharest, working with clients worldwide
Bucharest, Romania
Ready to Start Your Project?
Let's discuss how I can help bring your vision to life with beautiful, user-centered design
Get In Touch